To promote the release of the new ‘Icons’ menswear line, Dior went ahead and recruit their brand ambassador Robert Pattinson to star in the promotional campaign unveiling the new collection.
Creative director of Dior Men, Kim Jones, revealed his inspiration and decision as to why he chose Robert to showcase the new collection:
“I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it.”
The new Dior ‘Icons’ collection will be available December 1, 2023 at dior.com and participating Dior retailers.
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