In the 21st century, many skills are learned virtually. At the top of the list is makeup. Many platforms that have gained popularity over the recent years helped to achieve this. A big contributor is YouTube, turning makeup channels into of YouTube’s most watched content. These are some of the people who have grown big over time due to the great deal of makeup content that they have put out on YouTube helping make them the the YouTube makeup channels with the most subscribers:
James Charles
James Charles
The first YouTube makeup channel with the most subscribers is James Charles with a total of 19.7 M subscribers and still growing. He began his channel 4 years ago in 2016 and has grown since. He has grown largely due to his consistency in producing content until today. He calls his followers sisters and has had collaborations with huge makeup companies to produce his line of makeup for example his James Charles palette in collaboration with Morphe.
jeffreestar
Second on the list is Jefree Star with 17.8 million subscribers. His first video was 11 years ago. He began with his music as his main content than about 5 years ago started his makeup content. He is also one of the many YouTube makeup channels is constantly publishing content which has resulted in his growth. He also has collaborations with Morphe for a palette and a 7 piece brush set. Needless to say, he also has a line of his own Jefree Cosmetics.
NikkieTutorials
NikkieTutorials
Nikkie tutorials is third on the list with 13.4 million subscribers. His first video and first makeup video was 12 years ago, seemingly the oldest one yet. She began with inspired looks from music videos and other runway looks, eventually, she morphed into herself and releases reviews and makeup looks. She has grown well and although less than the two other YouTube makeup channels still has a well deserved following.
Tati
Tati
The fourth YouTube makeup channel with the most subscribers is Tati with 9.4 million subscribers. She started 9 years ago and she has not stopped since. She is known as the glam life guru. She is the chief executive officer to both Tati Beauty and Halo Beauty. She has used the YouTube platform to grow her companies yet she still finds time to produce content on her channel.
Jaclyn Hill
Jaclyn Hill
The last YouTube makeup channel on this list is Jaclyn Hill with 5.83 million subscribers. She posted her first YouTube makeup video 8 years ago and she has been consistent since. She is a renowned makeup artist and has used her platform to grow this far. She is the owner and founder of Jaclyn Hill Cosmetics and has produced various makeup products. Her makeup channel has grown over a few years and is still doing so now.
Honorable Mentions
A few honorable YouTube makeup channel mentions are Sara beauty corner with 10.6M subscribers, however, her content includes makeup but is not majorly so. She does more DIY, nail art, and comedy with a little bit of makeup.
Carli Bybel with 6.1 million subscribers her content is mostly fashion but she doubles in makeup regularly. Others that have YouTube makeup channels but did not reach the mark for the most subscribers however are up there are Laura Lee, Manny Mua, and Kathleen Lights with a little over 4 million subscribers each.
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