Ralph Lauren is about to change the fitting room game. Polo Ralph Lauren just unveiled an interactive fitting room called “The Oak Fitting Room”. The interactive fitting room was designed by Oak Labs in collaboration with Ralph Lauren. The interactive fitting room features a touchscreen mirror that allows shoppers to request different sizes or new items and seek help from a sales associate through a simple touch of the mirror. Shoppers can even save items to purchase for later either online or during a future visit as the mirror contains a mobile integration feature. The interactive fitting room is currently only available at the Polo Ralph Lauren Fifth Avenue New York location, but we are sure additional locations are on the horizon. Check out “The Oak Fitting Room” below!
source: WWD
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