The internet has recently been ablaze with talks of a a Yeezy Day. Fans know that it has something to do with Kanye West and sneakers, but what is it exactly? Here’s some helpful information to help the clueless ones out there.
Yeezy Day occurred on August 2, 2019, and was focused around the sales of both past and current models of Yeezy shoes. These sneakers were made purchasable only for that day. The shoes began to drop at 3am Hawaii time, with pairs being released throughout the day at various times. The drop officially ended at 4:45pm Hawaii time. That amounted to approximately 12 hours of Yeezy shoes being released. This lead fans, collectors, and the general public flocking to stores, as well as waiting on their computers and phones for a new pair to officially hit the market.
There were around 25 different Yeezy shoes being released through Adidas and Yeezy Supply. These shoes could either be purchased through retailers (you know, the ones you see with the lineup on people waiting outside), or they could also be purchased online through the Yeezy Supply website or Adidas.com.
Among the top models that were released on August 2nd included the Glow in the Darks, the Black 350, and the Beluga’s. Other popular ones included the 350, the 700, and the 500. However, the premiere highlight of the restock was the the return of the “Brown” Yeezy Boost 750s, which had fans gleaming with anticipation. As with any shoe brand, other releases suffered slower sales, such as The Mauve 700.
Though Yeezy day was meant to stir up excitement and joy in fans, a lot of people have shown frustration in the process of a restock. It required many people to physically go to the retail stores and wait in long lines. Some people had to go online and through the phone looking for a pair, which took a lot of time out of their day. The shoes also came and went at various times throughout the day, meaning that people had to patiently wait around at all times of the day. Conditions of the purchase also changed depending on the release, and items went out of stock fairly quickly. Many people missed appointments and other commitments to stay focused on the shoes. The initial exhilaration of Yeezy Day turned into weariness for some, with massive amounts of people turning to social media to showcase their frustrations. In this case, #YEEZYDAY turned against the ones happily glorifying the day.
The Yeezy brand has gained lots of attention in recent years. Kanye West was originally with Nike, but left because CEO Mark Parker didn’t believe Kanye could become as big as Michael Jordan with his shoes. Upon leaving and joining Adidas, Kanye’s shoe empire has grown substantially. Yeezy shoes have become one of the most popular items for Adidas, and you could even call it the “prize possession” of the company. The brand even has it’s own headquarters in small gated community in Calabasas, California. Yeezy is currently on it’s way to reaching $1.5 billion, with Jordan’s at $3 billion. Kanye also owns 100% of his company, and gets 15% royalties. The same could not be said for Michael Jordan and his brand.
This is not the first time Adidas and Yeezy have done a restock. The Zebra 350 version 2 was re-released last year, and this almost ruined the value at resale. The same was also done for Waverunner 700 and Cream 350 version 2, where about a million pairs hit the Adidas website in 2018, making it the biggest Yeezy release of all time.
West’s shoes are no longer limited edition shoes. On release day, you are more than likely to get them. If you can’t purchase them, you could go online and find them in the secondary market for retail price. In case you missed all these trains, Adidas may just re-release the shoes, like they did for Yeezy Day.
When all is said and done, Yeezy Day was a definite success. The rapper has showcased his skills in a variety of different career moves. His sneaker sales are another tick mark on the list to greatness for Kanye. Expect #YeezyDay to become a sneakerhead tradition and don’t forget to stock up next year!
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