Bose has released a new campaign called “Hear It All. All The Time,” bringing together a group of popular musicians to highlight their love for music.
The campaign provides behind-the-scenes glimpses of artists like Tyla, Central Cee, BLACKPINK’s Lisa, and Don Toliver as they prepare for big moments in their dressing rooms.
The centerpiece of the campaign is a commercial that premiered during the MTV Video Music Awards, featuring each artist wearing the new Bose Ultra Open Earbuds.
The short film emphasizes the earbuds’ advanced technology while showcasing the artists getting ready for their performances.
By teaming up with these global music icons, Bose continues to position itself as a leading innovator in earbuds and headphones as it looks to take share from Beats, Sony, and Apple.
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