Despite the criticism and backlash, Tory Lanez continues to fight on. The Canadian rapper, singer, songwriter, and record producer is still creating new music despite what seems to be like the entire industry is against him.
As he is now an independent artist, Tory must come up with his own ways to market himself and his music. His latest marketing tactic consisted of buying a billboard of himself in Times Square just in time for the New Year’s Eve countdown shows. Thus, when the nationwide televised shows began to record and air, Tory Lanez could be seen in the background.
Take a look at Tory Lanez’ Times Square billboard in the clip below.
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