Thrasher is very selective and protective of their brand. Back in 2016, Thrasher editor Jake Phelps asked Justin Bieber and Rihanna not to wear their clothes. “We don’t send boxes to Justin Bieber or Rihanna or those fucking clowns. The pavement is where the real shit is. Blood and scabs, does it get realer than that?” said Jake.
Obviously, Thrasher is very selective of who they associate with.
Lacoste is one brand Thrasher seems to respect as they have just decided to partner with them and release a collaborative collection. The collection includes t-shirts, polos, a tracksuit, socks, and more. Lacoste’s famous crocodile gets set ablaze with Thrasher flames throughout the entire collection.
Shop the new Thrasher x Lacoste collab tomorrow, September 28th at lacoste.com.
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