As The Weeknd prepares to release his new album “Starboy” Abel Tesfaye has just become Puma’s new brand ambassador and creative collaborator. Puma seems to be signing everybody these days from Rihanna to Cara Delevingne and now The Weeknd. Before Puma made the official announcement, Abel Tesfaye actually hinted he was the newest member of the Puma team when he was seen wearing Pumas in his newest video “Starboy”. Check out the video below:
The Weeknd designed Puma apparel and sneakers will be available in 2017. See The Weeknd announce his partnership with Puma below.
https://www.instagram.com/p/BK9I-zhB4r5/?taken-by=theweeknd&hl=en
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