Dwayne “The Rock” Johnson has just launched his new men’s personal care line, Papatui, offering affordable grooming essentials.
The products, available on the brand’s website and coming to Target on March 10, cater to men’s skincare, body care, hair care, and tattoo maintenance needs. Johnson shared his excitement about the line on social media, emphasizing its affordability with all items priced under $10.
The Papatui range includes facial cleanser, toner, body wash, bar soap, lotion, tattoo balm, and more. Formulated without sulfates and vegan-friendly, the body and hair products come in three different scents: Sandwood Suede, Lush Coconut, and Cedar Sport.
Johnson explained that the idea for Papatui emerged from his personal journey of skincare experimentation, driven by a desire to maintain his appearance inside and out. He aimed to create high-quality products at accessible prices, reflecting his commitment to providing value to consumers.
The line’s development took three years.
Shop the new line at papatui.com.
Welcome to the world of my @papatui_ men’s care🧴🧼🚿
As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves. And while we may not always talk about it, us guys all want to look better and feel better too.
At PAPATUI, I’ve worked… pic.twitter.com/ZZxLc11r7h— Dwayne Johnson (@TheRock) March 7, 2024
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