Some people call Soulja Boy a marketing genius and those people aren’t wrong. Throughout his career, Big Draco has found ways to stay relevant and monetize his fame and spotlight.
Soulja’s latest venture is none other than Soulja Sneakers. That’s right, Soulja is trying to beat Nike and takeover the sneaker market.
Soulja Boy is trying to promote his sneakers on TMZ so what better way than to get TMZ founder Harvey Levin to wear them?
It seems like Soulja was able to sneak his way into TMZ offices and confront the CEO directly. Watch Soulja Boy try to get the TMZ CEO to wear his Soulja Sneakers in the clip below.
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