The nominees for the 2017 Fashion Awards by the British Fashion Council are now in. For the first time ever, Rihanna’s Fenty PUMA has been nominated for a fashion award. While the brand is still relatively new (launched 2016), 2017 was a great year for Fenty PUMA. The brand was nominated for the ‘Urban Luxe Brand’ award alongside Supreme, Vetements, and Off-White. View the full 2017 nominees in the video below!