Its been over five months since hip-hop and the world lost one of its most successful and brilliant individuals in Ermias Joseph Asghedom, otherwise known to the world as ‘Nipsey Hussle’. Nipsey was not only a successful grammy-nominated recording artist but an entrepreneur, activist, and philanthropist as well. Nipsey was tragically slain outside of his Marathon Clothing store on March 31, 2019. Eric R. Holder Jr., is the man who is accused of fatally shooting Ermias and is currently facing life in prison if he is found guilty.
In honor of Nipsey’s legacy and clothing line, apparel powerhouse Puma has decided to release a limited edition “The Marathon Continues” collection in collaboration with Nipsey’s Marathon Clothing brand.
What Does the Collection Consist Of?
The full Nipsey Hussle x Puma collection will consists of a total of 19 pieces. The collaboration collection will consist of a trio of shoes that will retail for $90 each.
Puma
The entire collection was created using Nipsey Hussle’s actual body measurements and will also incorporate input from Nipsey himself which he designed when he was still alive and working on upcoming releases with PUMA’s brand ambassador team. In addition to sneakers, the collection will also consists of tracksuits, t-shirts, pants, hoodies, jackets, and more.
Puma
Where Will the Profits Go?
If you think Puma is taking advantage of Nipsey’s name and trying to make money off of Nip, think again. 100% of the profits from the collection will be donated to the Neighborhood Nip Foundation. If you are unfamiliar with the Neighborhood Nip Foundation, it is a foundation his family unveiled a few days ago in honor of the late Los Angeles legend. The foundation will “be aligned with everything Nip believed in and what helped him”, said Sam Asghedom, Hussle’s brother, to the Los Angeles Times. The foundation will continue Nipsey’s efforts in his Crenshaw community including creating opportunities for young people who have aspirations of breaking into music one day. It was inspired by Nipsey’s own involvement in the Watts Towers program, which gave the young Nip access to a recording studio for free during his early days as an aspiring artist. Atlantic Records, who partnered with the rapper’s ‘All Money In’ label to release his debut album Victory Lap last year, has already made a six-figure donation to the foundation.
Designed in partnership with Nipsey Hussle, the PUMA x TMC Collection pays tribute to Nipsey’s vision and legacy. On September 5th, 2019 the collection will be available with 100% of the net proceeds from the sales going directly to the Neighborhood “Nip” Foundation. Nipsey always put his community first and we know he wouldn’t want it any other way.
Where Can I Buy It?
The collection will release exclusively at Puma.com, the TMC e-shop, and the Shoe Palace web store/retail locations. The collection will be available September 5, 2019 while supplies last.
Rest in Power, Ermias Joseph Asghedom.
Loading ...