Logan Paul and KSI’s PRIME continues to make waves and take on the competition in the world of sports drinks.
When it comes to sports drinks, Gatorade reigns supreme. The legendary sports drink was founded back in 1965 and is owned by PepsiCo, Inc. According to a recent study by Fortune Business Insights, Gatorade has between 70% to 80% share in the global sports drink industry. That percentage will begin to decrease in the coming years if PRIME continues to have its way.
It was just announced that PRIME will be replacing Gatorade as the official sports drink for FC Barcelona for the next three seasons. FC Barcelona is one of the world’s most renown sport franchises.
Since its launch in 2022, PRIME has experienced explosive growth in a short amount of time becoming the official drink for the UFC, Arsenal, Dodgers, and now FC Barcelona.
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