Products and brands founded by social media influencers are on the rise. Mr. Beast has his own chocolate bars, the NELK Boys have their own hard seltzer in Happy Dad, and dozens of beauty influencers have launched their own makeup brand. But perhaps the most successful product to come out of the social media influencer space is Logan Paul and KSI’s PRIME Hydration Drink.
PRIME is quickly becoming one of the most popular and top selling sports drinks on the market. Logan Paul recently revealed on his IMPAULSIVE podcast PRIME has now surpassed Powerade and BODYARMOR in sales at Target stores.
Do you think PRIME can surpass the likes of Gatorade one day? Watch Logan Paul reveal PRIME has surpassed Powerade and BODYARMOR at the 1:16 mark below!
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