For those who were unaware, Pharrell Williams is now the Men’s Creative Director of Louis Vuitton. After the passing of Virgil Abloh, Louis Vuitton chose Pharrell as his successor. The announcement was made earlier this year back in February 2023.
While nothing official or concrete had come out after the public announcement, Pharrell has now unveiled his first Louis Vuitton promotional campaign and it will be starring Rihanna. Pharrell took to Instagram to unveil the new ad without much context. Pharrell uploaded the photo with the caption, “LOUIS VUITTON MEN Spring-Summer 2024” and nothing else.
Some fans are wondering why Rihanna is modeling a men’s line but we’re sure Pharrell will be explaining that in due time. For now, check out Pharrell’s first Louis Vuitton campaign below!
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