Nikola Jokić, the highly skilled Denver Nuggets center and two-time MVP, has been a longtime Nike athlete throughout his entire NBA career. However, he recently surprised many by making a significant move to the up-and-coming Chinese brand, 361 Degrees.
After the conclusion of his contract with Nike, Jokić inked a multi-year deal with 361°, which includes the exciting prospect of having his own signature shoe—a privilege he didn’t have during his time with Nike.
Notably, fellow basketball players Aaron Gordon and Spencer Dinwiddie have also reportedly joined the 361° roster. Jokić has already been spotted wearing a pair of their sneakers—a white model with a vibrant rainbow sole. While it’s unclear whether these are his signature shoes, they mark his early appearances in the brand.
The specific shoe he has been seen wearing, known as the Big3 Future CQT, is featured on the brand’s website with a price tag of $300 USD.
OFFICIAL: Reigning Finals MVP Nikola Jokic has signed a multi-year signature shoe deal with 361. 📄✍️
The Joker will become a leading global face of the Chinese brand. pic.twitter.com/bCWHwoxZ97
— Nick DePaula (@NickDePaula) December 21, 2023