Nike has announced it will be partnering with the city of Rio, Brazil to help build and renovate an astounding 22 sporting areas in Rio neighborhoods. The project is an attempt to encourage Rio’s youth to be more active, help Rio youth athletes reach their maximum potential, and assist youth programming with training and equipment. The initiative will be executed over the next five years and aim to impact 50,000 kids. View the full story here. Great job Nike!
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