Plus size fashion is becoming more and more popular. Big name fashion brands are beginning to embrace plus size fashion and now you can add Nike to the list. The swoosh just introduced a new range of plus size apparel and made the following statement with the release of their new plus size line:
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is….the days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
The new Nike plus size line collaborated with Grace Victory and Danielle Vanier as part of the new promotional ads. Check out the campaign below and head on over to nike.com to buy the new line!
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