Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty celebrity makeup brands are industry game changers, showing us beauty is indeed a highly bankable endeavor. Meanwhile paving the way for a significant number of new celebrity makeup brand launches. In 2019 alone a mass of notable celebrities jumped on the celebrity beauty industry trend, giving their celebrity brand a makeover and profitable boost. The kickoff of the 2020 beauty season is likely to produce plenty of celebrity buzz with the likes of Serena Williams, Selena Gomez, Cardi B, and more reportedly launching beauty lines in the possible future — for now we can only imagine. But, these top five 2020 celebrity makeup brands are fixing to slay, and who knows they may even be the next Kylie Cosmetics. Interestingly enough, they also all seem to be jumping on the vegan bandwagon, and hey responsible beauty is never a bad thing. So without further ado here are the five newest celebrity makeup brands to hit the market for 2020, and they are already causing quite the beauty frenzy.
Haus Laboratories
Haus Laboratories
Created by the pop diva herself Lady Gaga. Haus is a new kind of beauty, launched in October 2019, the makeup brand line focuses on delivering little monsters an open door policy beauty aesthetic, where regardless of gender, race, sexual identity, etc, everyone can glam up. As this hot 2020 celebrity makeup brand totes itself as the ultimate makeup line of self-expression and transformation. The makeup line features cruelty free and vegan specialized products for face, lips, and eyes and is sold exclusively through Amazon or the official Haus Laboratories webshop. Based on the brand’s Instagram and website photography, the sky’s the limit with these glamorous tools with packaging and colors that are enough to make anyone go gaga.
Victoria Beckham Beauty
@victoriabeckham
Recently launched by the fashion icon and former Spice Girl Victoria Beckham after the success of her fashion labels and makeup collaborations with Estée Lauder. Victoria Beckham Beauty is a new kind of makeup philosophy where a functional modern lifestyle on the go meets high performance and clean beauty luxury. This celebrity beauty brand is certainly pushing into new territory formulating products geared towards buyers with a social conscience: cruelty free, inclusive, safe, transparent, and educationally informative. This is a makeup line with a mission, fit for the evolving woman of today. One that will have you ready for all your future endeavors. While one of best things about this celebrity beauty brand is its willingness to jump into skincare too — they don’t call her Posh Spice for nothing.
Kesha Rose Beauty
hipdot.com
Created by pop star Kesha who has comeback in full force with her own celebrity makeup line, was released right before the start of 2020 in collaboration with Hipdot. This new celebrity makeup brand is an all out form of self-expression, channeling our individual auras, according to Kesha, who describes her products as fun, multi-functional, and out of the box. For example this free-spirited makeup line includes a changing lip color and makeup pens you can use all over your body for wherever your creativity takes you and Kesha promises more to come.
Florence by Mills
florencebymills.com
Florence by Mills is yet another celebrity makeup line from Stranger Things actress Millie Bobby Brown, and it is also making waves as a new celebrity makeup brand to join the already soon to be saturated market, as it also is a makeup brand advocating cruelty free and vegan beauty products. Florence by Mills, much like the other celebrity makeup brands on this list, is founded on a strong philosophy of self-expression, but appears geared towards younger teens with a collection called ’16 Wishes’. The newest items released include lip glosses from the collection. While all the products are loaded with moisturizing ingredients and simply designed, but fun, feminine, and all about loving yourself and defining beauty on your own terms and available at Ulta beauty stores.
Nudestix X Hilary Duff
@hilaryduff
Nudestix teamed up to bring a new celebrity makeup brand line. As Mrs. Hilary Duff, actress, singer, and mom, plus a longtime fan of Nudestix makeup products launched her own line back in September 2019. Nudestix has collaborated with Hilary to release the new Daydreamer palette, which features long lasting, waterproof, preservative free, and lightweight products, that are multitasking beauty products that promise to make you dazzle all day long or night. You can purchase this makeup collection online and at Sephora, Nordstrom’s, or Macy’s.
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