Once upon a time, MTV original programming dominated television for the younger demographic. Shows like Total Request Live (TRL), Punk’d, and Jackass reigned supreme among young viewers. Over the years, MTV has lost its dominance among the youth as younger people have turned to YouTube and social media among other places to be entertained.
MTV appears to want to make a run at original programming once again with the launch of their new digital series called Merch Masters.
The new series explores fashion design in a fun and creative way as designers are asked to create merch in a one-on-one battle scenario for top artists such as Camila Cabello, J Balvin, and Saweetie.
Check out the Camila Cabello episode below and head on over to MTV’s YouTube channel to check out the new series.
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