We all have our makeup brand favorites. We religiously check their Instagram pages for new product announcements or the hope they’ll bring back one of our favorite discontinued products. A makeup brand Instagram is a gateway to connect with devoted fans, and most importantly, give us look inspo for days. Some brand newcomers, like Glossier and Milk Makeup, are beginning to accumulate millions of followers as they reinforce themselves into the makeup scene. However, there are some brands that have been around for ages, and have the follower count to show for it. Here are the five most popular makeup brand Instagram accounts with the most followers:
@toofaced
#5 Too Faced Cosmetics: With 12.6M followers, Too Faced Cosmetics is not at all far behind from their peers. Go to their page for all the pink candy looks to satisfy your sweet makeup tooth. With cult favorites like the Better than Sex mascara and the Chocolate Bar Palette, fans will surely be checking to Too Faced page various times throughout the day to see what one of our favorite brands will unleash for dessert next.
@nyxcosmetics
#4 NYX Professional Makeup: NYX Makeup is an easily accessible brand with a great reputation (personally we love their suede lip products). With a cool 13.8M followers on Instagram, NYX Makeup’s page is your source for all the latest looks with an array of their products. Don’t mind us, we’ll just stay here scrolling the makeup brand Instagram for a minute.
@sephora
#3 Sephora: Sephora has it all. Not only does the store carry a variety of favorite makeup products from a huge selection of brands, but they also have their own brand of makeup which has received wide acclaim. With 17.6M followers, their Instagram is a one stop destination for all your makeup inspo and information on future favorite products that are soon to hit the shelves in-store. We say any and all makeup brand Instagram followers should definitely follow Sephora if they’re not already.
@anastasiabeverlyhills
#2 Anastasia Beverly Hills: Remember when everyone was absolutely obsessed with Anastasia contour palettes? And scouring all the makeup stores in town for the Renaissance Eyeshadow palette? (We’re still raving about this one to be honest-the pigmentation!). It should be no surprise a brand that has gotten so much praise regarding their makeup would have such a popular makeup Instagram 19.3M followers to be specific. If you’ll excuse us, we’ll still be checking for pics on their Instagram for Renaissance palette looks.
@maccosmetics
#1 MAC Cosmetics: A tried and true cult favorite, MAC Cosmetics reigns supreme in the beauty industry and as the makeup brand with the most followers with a follower count of a whopping 21.9M followers. From their countless celeb collaborations (Nicki Minaj, Selena, Mariah Carey, Ariana Grande, etc.) to the endless MUAs who swear by their products, MAC continues to use their social platform to celebrate the art of makeup and interact with their fans to let them in on new arrivals and collaborations.
So there you have it! The five most popular makeup brand Instagram accounts with the most followers. Keep in mind most followers does not necessarily mean ‘best makeup’ brand. Every face and skin as its own uniqueness so feel free to experiment with these brands and others to find out which brand works best for you 🙂
We’d like to note that while Kylie Cosmetics’ Instagram accounts boasts 20.6 million followers at the time of writing, we classify this account more so as a celebrity account and not a makeup brand.
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