FILA is not a brand that does a lot of collaborations or gets many celebrity endorsements.
However, at the height of his popularity legendary producer Lil Jon gave FILA the ultimate shoutout. Dissing Nike and adidas in the process, on Lil Scrappy’s “F.I.L.A. (Forever I Love Atlanta)” song Lil Jon says:
A lot of y’all ni***s be talkin’ ’bout Adidas and s**t (O-k-k-k)
But me and my ni***s we rock the mothaf***in FILAs (O-k-k-k)
Thats what we got on our feet (O-k-k-k)
18 years later after the song’s release, Lil Jon is finally getting his own FILA collection. Consisting of Lil Jon’s own FILA Renno and a graphic tee, the collection pays homage to Jon’s classic “AYEEE” catchphrases which can be found throughout both items.
Shop the Lil Jon x FILA collection at fila.com.
FILA
Loading ...