LeBron James has just signed a lifetime deal with Nike. Many will remember LeBron’s $90 million dollar deal signing while still in high school, but now James has signed a deal equally as impressive. Sport’s analyst are claiming the new deal is the largest deal in Nike’s history. Check out what ESPN sports business reporter & business correspondent, Darren Rovell, said about the new deal below. View more contract details here. Congratulations LeBron and Nike!
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company's 44-year history.
— Darren Rovell (@darrenrovell) December 7, 2015
Nike has never before announced a lifetime deal like the one they did with James today. Assume MJ has at least a de facto one.
— Darren Rovell (@darrenrovell) December 7, 2015
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