Lana Del Rey has joined forces with SKIMS to become the face of its 2024 Valentine’s Day collection.
Del Rey expressed her excitement about being part of SKIMS, expressing she’s been a fan of the brand since day one:
“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting…Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
The campaign captures an old Hollywood and vintage Americana vibe, showcasing the singer in sexy V-day lingerie. One standout photo features her in a baby blue lace cutout bodysuit with accessories, sitting in a heart-shaped chocolate box.
The 2024 SKIMS Valentine’s Day collection includes cozy jammies and expands to over 29 limited-edition releases of intimates, sleep sets, loungewear, and more.
Shop the collection starting January 23, 2024 at skims.com.
SKIMS
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