First it was the Reese’s Puffs x Travis Scott collaboration and now we have the KITH x Cheerios collection on the way. It seems like General Mills seeks to continue to tap into the Hypebeast market with their newest collaboration.
Founder of KITH, Ronnie Fieg, took to his social media accounts to unveil the latest collaboration for the New York based brand.
From the initial first look, it seems like the KITH x Cheerios collaboration will not only include a limited edition cereal box, but an apparel collection to go along with it as well.
No official release date or pricing has been announced. Take a first look at the forthcoming KITH x Cheerios collaboration below.
@RonnieFieg
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