We might as well crown Reese’s Puffs the hypebeast cereal of choice considering the amount of hype surrounding their collaborations.
First it was Travis Scott, then it was Lil Yachty, and now KAWS. Various hypebeast related news media outlets such as Twitter account @saint and KAWS subreddit have confirmed that a collaboration between the American artist and popular cereal is indeed a reality.
Senior Manager of Brand Experience at General Mills, Mindy Murray, said in a statement:
“It can be hard keeping exciting news under wraps and we love seeing that there is already buzz around our REESE’S PUFFS collab with KAWS”
The collection is rumored to release November 8, 2021.
reddit.com/r/kaws (Joeman783)
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