The popular content creator Kai Cenat recently unveiled during a livestream that he has indeed signed a deal with Nike, “We are officially a part of the Nike family. This has been a long time waiting.”
Cenat has gained significant attention over the past few years, winning Streamer of the Year twice and hosting celebrities like Nicki Minaj, Offset, 21 Savage, and more on his streams.
While the specifics of the partnership haven’t been disclosed yet, it appears that Cenat is part of Nike’s efforts to expand beyond sports. This will be Nike’s first signing a streamer to a deal.
During the livestream, Cenat hinted at “something big” planned with Nike for an upcoming in-person stream in Las Vegas. He’s also gearing up to play in the NBA All-Celebrity Game for Team Shannon later this month, where he’s expected to wear Nike gear.
Kai Cenat announces that he has officially signed a deal with Nike 🎉 🍾 pic.twitter.com/82UOA4iQzf
— RiichStoneMedia (@RiichStoneMedia) February 10, 2024
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