First there was Kylie Cosmetics, then Fenty Beauty, followed by KKW Beauty topped off by Selena Beauty. Now Jenner Lopez plans to enter the skincare market with JLo Beauty.
Jennifer Lopez announced via social media that her new skincare line will be available January 1, 2021. In her short preview video Jennifer stated:
This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!
Not much details yet regarding what her first collection will consist of or the type of pricing we can expect.
Do you think celebrities are simply joining the beauty industry as a cash grab or they are genuinely passionate about skincare?
Watch the trailer for JLo Beauty in the clip below.
This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21. ✨ Get early access 12/8. Visit https://t.co/NF5ZbyBror to sign up. @JLoBeauty #JLoBeauty #BeautyHasNoExpirationDate pic.twitter.com/pG3r4JhODf
— jlo (@JLo) November 16, 2020
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