Fenty.com
In May, celebrity, singer and all out bad-ass woman Rihanna launched her very own fashion line called Fenty Maison and it is glorious. Partnering with the most powerful house in all of fashion LVMH, Rihanna initially launched in Paris in a pop up store but Fenty has already hit the proverbial shelves worldwide and online via Fenty.com. In case you haven’t heard of the Fenty LVMH launch, here are a few major facts to bring you up to speed of Rihanna’s new clothing line.
Rihanna and LVMH Have Been Working Since January
Sources say that the pop star has had her own fashion line in the works for a while and LVMH, which owns other popular brands like Dior, was happy to help. Instead of piggybacking on an existing brand, Rihanna launched hers from scratch.
The Fenty Line Features Amazing Makeup
Along with the Rihanna Fenty clothing line, there is also a brand of makeup that shines in its variety and dedication to diversity. Fenty Beauty offers 50 different shades of foundation to ensure that girls with all skin tones feel like they can find a good match.
She Broke Convention
It’s Rihanna, so that’s not really a surprise, but, while most of the fashion industry follows a very specific schedule, Rihanna decided to do things her own way when it came launching her line. As someone who had never become consumed by the superficial glitz and glamour of stardom, Rihanna has always done her own thing- so it’s not surprise that when it came time to unveil her fashion line, she debuted in late Spring instead of waiting for Fall to debut with the rest of the major designers during fashion week. Of course, Rihanna’s commitment to her own flow and her down to earth attitude is what makes her relatable to her fans.
Fenty is Based on Going with Your Own Flow
While it is a luxury brand- expect prices ranging from $200 to $1,500 dollars for clothing and starting at $60 for accessories- it’s also about providing a bit of freedom. Traditionally, great styles would hit the runway and people would have to wait months in order for the same styles to hit the shelves of stores. With Rihanna’s Fenty collection, you’ll be able to see a new style you love and buy it on the spot. No waiting, no planning, and easy online shopping let you follow your own fashion and purchasing schedule.
Empowering the Next Generation of Designers
There’s never been a better time to be graduating in design and fashion because Fenty is welcoming the next generation of creative minds into their hub. Rihanna has explicitly stated that she will give younger designers an opportunity to participate in the brand and that she is already looking for potential candidates from a pool of new graduates. So for all you aspiring designers out there, feel free to reach out to Fenty, you just might get a shot!
More Fashion Less Singer?
Since it’s launch, Fenty has been extremely successful. In fact, the line has already become so popular that some are wondering if Rihanna’s designer career will outshine her singing career. Of course, this is all just speculation as fans impatiently wait for Rihanna’s new album.
Loading ...