IKEA is a known collaborator. The Swedish furniture conglomerate has collaborated with many fashion designers in the past including the highly coveted Virgil Abloh. IKEA is now switching over to the gaming sector and uniting with ASUS Republic of Gamers to create a one of a kind gaming furniture collection.
As the gaming industry continues to expand and evolve, more companies continue to try and infiltrate the booming market. With gamers now spending extensive hours streaming on Twitch, a comfortable gaming setup has become more important than ever. Enter IKEA.
IKEA’s latest collaboration with ASUS consists of gaming furniture such as chairs, an adjustable gaming desk, and complimentary accessories such as mousepads, cushions, and more.
The IKEA x ASUS gaming furniture collection will range from $25 to $585 in pricing. The collaboration is now available in China and is expected for a fall 2021 global release at ikea.com.
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