Image via Savage X Fenty
Rihanna indulged largely in her passions and brands (not music) in 2017. Her brands revolve around women experiencing confidence inside and out. The results were her releasing a makeup line, lingerie, and now skincare. Savage X Fenty which is her lingerie line has become pretty popular. For her Savage X Fenty line, Rihanna has made it her mission to have brand ambassadors who come from various walks of life. Hence, to become a Savage X Fenty ambassador you have to have various qualifications.
For example, Normani was the first Savage X ambassador and was handpicked by Rihanna. Rihanna explained that she was chosen as she agrees with the message Normani passes across to her audience which is that of confidence and female empowerment. So its not just looks that qualify you as a Savage X ambassador, but also what you stand for that really determines if you’ll make the cut.
Follow Savage X Fenty
The first qualification to become a Savage X ambassador is you have to be following all of the brand’s social media platforms religiously. This means that you have to be a fan and be well informed on their products and policies. This shows loyalty and helps Savage X Fenty determine who is knowledgeable about the brand. Even as you follow them, you must engage in their socials by commenting and taking part in their conversations across their social media platforms.
Be a Fan of the Brand
A Savage X ambassador must have previously purchased items from the brand. This does not include gifts or giveaways. The individual must have consciously purchased the item. Rihanna’s aim with her products is to get ambassadors who truly love the products. As a result, these individuals must have previously spoken about their products and given honest reviews showing integrity in admiration of the Savage X Fenty brand.
Have the Savage X Fenty Values
All of Rihanna’s Savage X Fenty brand ambassadors have to be people who portray a message of positivity especially towards women of all shapes and sizes. To qualify as a Savage X ambassador, you have to spread love and have a goal of maintaining peace amongst people of all colors, races, and ethnicities regardless of their sexual orientation or preference.
Have a Social Media Following
Suffice to say, to be a Savage X ambassador you must have a significant following on social media to ensure that you reach as many people as possible. The brand, while already hugely popular, is still relatively new and wants to reach new audiences through its brand ambassadors. Therefore, having a large audience of your own that Savage X Fenty can tap into would definitely increase your chances of becoming a Savage X ambassador.
Participate in Contests
In June of 2020, Rihanna decided to pick fans to become Savage X ambassadors for her summer collection. This meant that Savage X ambassadors for her summer collection did not necessarily have to be famous. She picked four deserving individuals as part of her campaign contest who would model for the 2020 #SavageXSummer line. This campaign was aimed at Rihanna reaching out to her fan base and using them to speak a message of confidence. The Savage X Fenty summer campaign contest winners were women of different sizes and races which helps to remind women that despite all their differences they are beautiful and even further, sexy inside and out.
@savagexfenty
Some of the women who are currently Savage X ambassadors are Megan Thee Stallion, Christina Millian, Tinashe, Dreezy, Kehlani, Amber Scholl, and Jasmine Luv just to mention a few. Singer JoJo said of her experience as a Savage X ambassador, “I’ve never been like that, never been this comfortable in my skin, so it’s just good timing to be a Savage girl!”
Now that you know how to become a Savage X Fenty brand ambassador, we might see you in their next campaign.
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