How-to

How to Become a Red Bull Brand Ambassador

How to Become a Red Bull Brand Ambassador

jobs.redbull.com

Red Bull has become a common household name in the last two decades, with popular events nationwide being sponsored by the company and top name celebrities endorsing it. If you are outgoing, love partying or go to college, were sure you might have seen the signature Red Bull mini coopers on the road somewhere, fully loaded with a giant can of Red Bull attached to it’s hatchback handing out some Red Bulls for free. For those curious about the purpose of that vehicle, it is the coveted Red Bull Wings Team doing their job as brand ambassadors for the company. The position itself is a cool, fun, and outgoing job, where practical business skills are acquired through constant engagement with the public. By increase brand awareness and reaching a larger target audience, the group is able to support the Red Bull brand and increase overall sales. There are many people that apply to this position daily, and it might just be the perfect opportunity for you to have some fun or even take that next step to advance your career.

If you are interested in becoming a Brand Ambassador for Red Bull, we have detailed the exact way to do it here.

Overview

The Red Bull Brand Ambassador is also known as the Student Marketeer, or the Student Brand Manager. The position involves being responsible for driving the brand image of Red Bull, building connections to the product, and ensuring long term loyalty from customers you interact with. The goal of this program is to reach new customers, excite people, and increase sales while managing the Red Bull brand. If you are hired to this position, you would be part of the coveted Wings Team.



Responsibilities

Being part of the Wings Team is definitely not your ordinary nine to five job. Therefore, as a new hire, you would have responsibilities that adhere to your area of strengths, and then push you to go above and beyond that. The company looks for individuals who are able to identify with various groups, and could build a plan to gain new customers within that demographic. Through interactions with these customers, you would ultimately need to be able to develop a plan to make sales. Brand ambassadors must also attend various Red Bull events, hacks, and screenings, where you will be able to further promote the brand through relationship and brand loyalty building. A Red Bull brand ambassador must know the brand inside and out, including ingredients and values, and be familiar with the properties and athletes associated with it. Social media and technology are an important component of the position, as it is used to acquire new customers and integrate the brand into larger events. Other key responsibilities include assisting in distribution and visibility, identifying opportunities, and aiding in recruitment and training of other Student Marketeers.

Experience

When one applies to the Red Bull brand ambassador program, they must have a high school degree, or equivalent university enrollment. They must also be fluent in English, and any additional language skills is a benefit.

The Red Bull Brand Ambassador position is given to young people who are motivated and dynamic. They should already work in a reputable position within their own community, which would make establishing an identity for Red Bull easier. They should be “opinion leaders,” be well known amongst their peers, and have high energy. The outgoing personality is a very important aspect of the position, as they must know about and attend popular events and activities, such as clubs and parties. Professionalism is a must as well, as it is a requirement to work with the notable client groups and organizations. Lastly, having a creative mind is helpful in the creation and implementation of unique campaigns and sales tactics.

How to Apply

The best way to apply for the Red Bull Brand Ambassador position is through the Red Bull website itself, at the following link: studentmarketeer.redbull.com. Here, you will need to first create a username and password to gain access to the database. Once you have done that, you will be able to submit your resume, which must be professionally written to showcase your abilities to the company. After filling out personal information, past employment, and the pre-screening questionnaire, a cover letter must be included. As this would be your first introduction to the company, the cover letter must be appealing, professional, and highlight your advanced social skills. A few weeks after your application, you could reach out to Red Bull through email or by phone to check the status of your resume and application. This is not always recommended, but shows initiative and motivation on the appliers’ part.

Many other job websites allow individuals to apply for the Red Bull Brand Ambassador position as well. Some of these include Indeed, Monster, and LinkedIn. However, most of these sites will refer you to the Red Bull job website anyways, with only a few offering the option of applying directly through their site.

Another tactic one could use in the application process would be to know or seek out a person who is already a member of the team, either through your contacts or by creating a new one. They would be able to refer you to the proper individuals, or could even get your application directly to the hiring manager. In a highly engaging and social position like the brand ambassador program, getting your foot in the door through networking could make a big impression in determining your eligibility ♦

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