Spring fashion is officially here. To celebrate the new season, GUESS is once again teaming up with FriendsWithYou which is the fine art collective by Samuel Borkson and Arturo Sandoval III. The sole purpose of FriendsWithYou is spreading the positive message of magic, luck, and friendship.
To help with the modeling of the campaign, GUESS has called upon Latin superstar J Balvin. FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III, said of the collaboration with GUESS:
“We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”
The GUESS x FriendsWithYou collection will be available at guess.com and select retail locations on April 15, 2021. View the official campaign below.
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