Future is many things, but model hasn’t exactly been on his resume until now. The Los Angeles based brand RHUDE has enlisted the “Mask Off” singer to star in its spring/summer 2021 campaign.
RHUDE which was founded by Rhuigi Villaseñor in 2015, describes itself as “a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements.”
The brand has called upon Future to model its latest pieces which include leather jackets, shorts, fur hoodies, trench coats, and more. It is also the brand’s first-ever fashion campaign which is quite a way to start by having one of the biggest names in hip-hop.
RHUDE founder explained to Complex:
“With the grace of the wonderful Ebonie Ward (Future’s manager) and Future, we came up with an idea to recalibrate Future’s look with my current and next collection. After that the rest is history.”
Check out Future star in RHUDE’s campaign below and expect pieces from the SS21 campaign to drop April 15, 2021 at rh-ude.com.
@RHUDE
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