Celebrities and brands are not the only ones doing fashion collaborations. It seems like video games are joining in on the action as well. The popular game Fortnite has just unveiled a collaboration with none other than Balenciaga.
The collaboration will not only be inside the game, but in the real world as well as the collaboration will have both virtual and physical collections. The campaign and collab is being called “Strange Times.”
For the virtual collection, Balenciaga backpacks and famed Triple S Sneakers can be found at the virtual store in Battle Royale mode. Physical items such as hoodies and hats can now be purchased at balenciaga.com ranging in price from $395 all the way up to $1,290 USD.
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