Foot Locker, Inc. will be joining the fight against racial inequality with a $200 million dollar movement. The sneaker giant claims the initiative will take place over the duration of the next five years and its goal will be devoted to ““enhancing the lives of our team members and our customers in the Black Community through Economic Development and Education.”
The sneaker retailer has promised to invest effort in the following causes:
Economic Development
- Invest in Black-owned businesses within youth culture
- Purchase more products from Black-owned brands
- Donate to organizations creating economic development and advancement opportunities for minorities – many of which will be based in the communities we serve
- Increase marketing spend with Black-owned companies, entrepreneurs, creators and collaborators
- Diversify global supplier and agency investments to Black-owned businesses
Education
- Extend our existing Foot Locker Scholar Athletes program and other partnerships to benefit additional Black students
- Fund training for Black Creatives at Pensole Footwear Design Academy
- Implement internship, mentorship, and community outreach programs for Black team members and communities
- Invest in relevant education programs for Black team members with our Black Employee Resource Group called B.U.I.L.D
- Direct a portion of the funding from Foot Locker Foundation’s annual “On Our Feet” gala to beneficiaries supporting the Black community, including building upon our long-standing partnership with UNCF
Source: Footlocker
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