Forget the fat, out-of-shape Santa you are used to because Santa just got a makeover. Rather than sliding down the chimney, this year Santa will be sliding in your girl’s DMs as Yorkdale Shopping Centre has introduced ‘Fashion Santa’. The shopping center located in Toronto, Canada introduced Fashion Santa for the 2015 holiday season and he has been all over the internet since his introduction.
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Portrayed by model Paul Mason, Fashion Santa has a significantly slimmer waistline and tidier beard than the typical Santa you are accustomed to seeing. He favors Burberry topcoats, Givenchy sneakers and cashmere Salvatore Ferragamo scarves over your traditional cheap red coat and polyester Santa hat. Fashion Santa has been the topic of thousands of memes on social media and even received a special visit from Canadian native Justin Bieber.
Nevertheless, Fashion Santa is all about the spirit of generosity. For every selfie posted with Fashion Santa and the hashtag #YorkdaleFashionSanta, Yorkdale will donate a $1 to Sick Kids Foundation, up to $10,000. A list of dates to visit Fashion Santa can be found here. Just make sure you keep your girl away from Fashion Santa.
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