In case you didn’t already know, Dickies has a streetwear line called Dickies Life. Due to the rise of brands like Champion and Fila who made a comeback to relevance after being irrelevant for so long, Dickies wants a piece of the retro wave pie. With their latest collection, Dickies Life aims to acquire some millennial and Gen Z customers with bright colors and stripes. The new collection includes shorts, t-shirts and work pants in addition to hoodies and bowling shirts.
View and purchase the new Dickies Life Spring/Summer 2019 Collection here and take a look at some of the collection pieces below.
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