YouTube: i-D
In a surprise move, Ye has announced Gosha Rubchinskiy as the new Head of Design for YEEZY.
Sharing the news on X, Ye stated, “YEEZY welcomes Gosha Rubchinskiy as its new Head of Design today—a milestone in design history.”
Gosha, a 38-year-old Russian fashion designer, has been working with Comme des Garçons since 2012. He has also collaborated with brands such as Burberry, Fila, Dr. Martens, Levi’s, Retrosuperfure, Reebok, and adidas Football.
Gosha’s work reflects his influence from Russian street and youth culture, and he has been credited with shaking up the fashion industry and paving the way for the introduction of Soviet Russian fashion into the mainstream.
Gosha recently contributed to the artwork for Ye and Ty Dolla $ign’s joint album, ‘Vultures’.
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