Evgeniy Smersh
Popular luxury brand Chrome Hearts is taking fast-fashion retailer Shein to court. In the midst of facing RICO charges, Shein now has Chrome Hearts to worry about.
Chrome Hearts is suing Shein for trademark infringement and unfair competition. The lawsuit was filed in the U.S. District Court for the Central District of California.
Chrome Hearts is accusing Shein of intentionally misleading consumers by creating products with its legendary cross logo without permission.
The lawsuit states:
“Chrome Hearts purchased and inspected the accused products and confirmed they did not originate from Chrome Hearts or contain authentic Chrome Hearts marks…Defendants [Shein] used the Chrome Hearts marks on the accused products without Chrome Hearts’ permission.”
Chrome Hearts is seeking up to $2 million USD in damages for each trademark infringement violation.
Loading ...