SKIMS has chosen Charli XCX as the face of its latest campaign. The British pop star, known for her recent album ‘Brat’, showcases the brand’s new Cotton Rib and Cotton Fleece collections.
Photographed by Petra Collins, Charli showcases various pieces from the line including a split bralette and bikini underwear.
Charli said of her new campaign:
“I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
Kim Kardashian also expressed her excitement for the new collaboration with Charli stating:
“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond”
The SKIMS Cotton collections is now available at skims.com.
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