Spotify
If you are a Spotify user the streaming app is now making it easier for you to buy your favorite artist’s merch.
With the introduction of the new Blend shared playlist feature, users will be able to access artist merch stores. The Blend playlist also allows you to see how much musical taste you have in common with the artist of your choice via the Taste Match scorecard.
Artist merch stores are operated by Shopify and up to three items can be displayed for sale. Merch items are hand picked by the artist themselves. Not all artists currently have access to the Blend feature.
What do you think of this new Spotify feature? Should they simply stick to streaming or will you be buying artist merch directly from the Spotify app now?
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