Culture

Burger King Reveals New Visual Identity



After 20 years, Burger King is finally changing their look. Burger King will be going back to their third logo which was first introduced in 1994.

Not only will Burger King be changing their logo, but also new food packaging, employee uniforms and signage across various restaurants.

The current logo has been used since 1999 but it will finally disappear in 2021. As part of their new visual identity Burger King developed a new font called “Flame” which will be used in various promotional materials. Burger King said the font is inspired by the shapes of its food offerings because their items are “rounded, bold and yummy.”

Take a look at the new Burger King visual identity which will be rolled out in 2021.

 

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