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ASAP Rocky Fronts Rihanna’s Fenty Skin Lux Balm Campaign



ASAP Rocky shines in a new promo for Rihanna’s Fenty Skin Lux Balm.

This lip balm, enriched with Barbados Cherry, promises to revive dry lips with instant hydration. The promo features Rocky showcasing the Lux Balm while grooving to his 2023 hit, “RIOT (Rowdy Pipe’n),” named after their son, Riot.

The lyrics of the song perfectly sync with the Lux Balm’s vibe: “Flossy, glossy, Nah, bitch, this ain’t lip gloss / Lux Balm up in my palm / New collab’ with my baby mom.” Produced by Pharrell Williams, the track teased the Lux Balm even before the ad’s release.

The lip gloss, packed with vitamin E and shea butter, is now available at Sephora, Kohls, and Fenty Skin.

Check out the video starring Rocky below to catch the Lux Balm in action!

 

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A post shared by FENTY SKIN (@fentyskin)

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