Adidas has major plans for the new year. For the first time ever, Adidas Originals will be conducting a Consortium Tour. For those that don’t know, consortium means an association or partnership aka collab. Therefore, Adidas will be collaborating with various powerhouse retailers across the world to remix various Adidas Originals items. Among the stores included in the tour are KITH in New York, UNDFTD in Los Angeles, Solebox in Berlin and Mita Sneakers in Tokyo. Check out the official Consortium Tour promotional video below.
https://www.youtube.com/watch?v=WAqYpGQx0jo