NBA commissioner Adam Silver recently confirmed his faith in the SKIMS clothing brand after announcing a new partnership with the NBA. The partnership is the latest sign of the brand’s “growing influence in the world of sports,” according to SKIMS co-founder and creative director Kim Kardashian.
The deal is also seen as a way for the NBA to attract more female fans, while SKIMS seeks new male customers.
During a recent interview, Adam Silver shared that he wears SKIMS underwear and even went as far as to recommend them to others, “Although I’m not going to show you, I’m wearing them right now…I strongly recommend them to everyone.” When asked if the partnership would “make the game better” Adam replied, “When guys are more comfortable, makes them play better…So yes, gonna have a direct impact on the game.”
Silver’s endorsement of the brand is seen as a significant marketing win for SKIMS. The partnership between SKIMS and the NBA is expected to bring new opportunities for both brands. The NBA will have access to SKIMS’ extensive customer base, while SKIMS will benefit from the NBA’s massive following. The deal is also expected to help both brands expand their reach and appeal to a wider audience.
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