Polaroid
Polaroid has just unveiled a new look for the start of the decade. The company that was founded 83 years ago in 1937 has just launched a new look for 2020. The new Polaroid “Now” i-Type instant camera will be released in a variety of colors including red, orange, yellow, green and blue. The new instant camera includes features such as a self-timer, flash, and double exposure options, and a autofocus lens system.
Polaroid CEO, Oskar Smolokowski, said of the company and new camera color variety, “As this new decade marks a new chapter in the Polaroid story, it’s a moment for us to celebrate that heritage while keeping our sights set on the future. The new identity for 2020 reflects this, boldly reclaiming the color spectrum as uniquely Polaroid.”
The new Polaroid “Now” i-Type Instant Camera’s battery can last for up to 15 packs of film. The new instant camera is priced at $100 and is now available at Polaroid’s webstore.
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