Cult favorite makeup brand Urban Decay Cosmetics is known for many of their products. Their All-Nighter Setting Spray is celebrated for helping makeup stay fresh through just about anything. And who could forget their highly sought-after Naked eyeshadow palettes, which are often sold out and constantly reinvented. Though Urban Decay makeup has a wide legion of diehard fans, there are still plenty of Urban Decay Cosmetics facts not picked up by the naked eye (ha). If you’re interested in finding out a little bit more about one of your favorite makeup brands, here are 10 Urban Decay facts to give you a little refresher course on the iconic brand:
@udwende
Urban Decay Cosmetics Fact #1 – The makeup brand was founded in January 1996 in co-founder Wende Zomnir’s Laguna Beach home. Zomnir teamed up with Sandy Lerner, cofounder of the computer equipment brand Cisco Systems. Talk about girl power!
@urbandecaycosmetics
Urban Decay Cosmetics Fact #2 – The brand first launched with just 10 lipsticks and 12 nail polishes. Can you believe? They sure have come a long way since then!
@urbandecaycosmetics
Urban Decay Cosmetics Fact #3 – Urban Decay makeup was created as a rebellion to the oversaturation of pink and red toned makeup popular in that current time. (Now we know the origin of all these saucy hues!) Their first makeup ad asked consumers, “Does Pink Make You Puke?”
PETA
Urban Decay Cosmetics Fact #4 – The makeup brand is vegan and cruelty free. We see you Urban Decay! Co-founder Wende Zomnir is super passionate about animal rights, so the brand reinforces a cruelty free ideal. The brand has been certified by PETA.
@urbandecaycosmetics
Urban Decay Cosmetics Fact #5 – Urban Decay Cosmetics is a champion for the ladies, and all the aspiring makeup novices/masters. In 2015, the brand launched The Ultraright Edge, which donates to organizations that empower and support all women. The brand also has the Urban Decay Pro program, which makeup artists and people studying to become makeup artists can join for no cost. The giant perk of this program is that makeup novices and masters can receive products from the brand for up to 40 percent off!
@lorealusa
Urban Decay Cosmetics Fact #6 – L’Oréal bought the brand in 2012. But never fear, this has not changed anything about the brand, except a larger frequency of product releases, and a change in packaging!
Urban Decay
Urban Decay Cosmetics Fact #7 – Did you know the brand has a slogan? It’s “beauty with an edge”, and we can say they definitely deliver on that saying!
@gwenstefani
Urban Decay Cosmetics Fact #8 – Urban Decay makeup has acquired a lot of celebrity fans, but one of their earliest and most loyal fans is none other than Gwen Stefani! Fellow Orange County girl Stefani was one of the brand’s earliest fans, and has collaborated with the brand on palettes and other products. Stefani’s collection with the makeup brand was Urban Decay’s first celebrity collection.
@urbandecaycosmetics
Urban Decay Cosmetics Fact #9 – Though the Urban Decay cosmetics aims to unleash products with vivid colors, they are most well known for their neutrals. The Naked palettes have quickly become a cult favorite. Zomnir first helped create the idea for the palette when she asked fellow brand workers what eyeshadow hues they would take with them to a desert island.
@urbandecaycosmetics
Urban Decay Cosmetics Fact #10 – Urban Decay is the number 1 selling eye-shadow brand in the United States. This is a given, with a variety of options to choose from, and a rich formula that many swear by, Urban Decay continues to reign supreme in the eyeshadow business.
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