Rare Beauty, the beauty brand founded by Selena Gomez, will step into the world of fine fragrance with the launch of its first-ever perfume called Rare Eau de Parfum.
The anticipated release marks a significant milestone for the brand, known for its inclusive, self-love-driven philosophy. Selena said of her new perfume:
“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out — and always feels just right”
Rare Eau de Parfum’s scent opens with creamy caramel, pistachio, and pink pepper, transitions into a heart of rich vanilla, spicy ginger, and cocoa beans, and settles into an earthy base of sandalwood, tonka bean, and skin musks, designed to evolve over 12 hours.
The perfume will be available globally at Sephora, RareBeauty.com on August 7 and through early access on the Rare Beauty app starting August 6, 2025.
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