Brazilian pop icon Anitta stars in True Religion’s latest Spring/Summer 2025 campaign, celebrating self-expression, authenticity, and disruptors.
The collection nods to the brand’s cultural roots with oversized fits, distressed denim, bold camo prints, and ‘90s hip-hop influences. It also reimagines denim staples with baggy jeans, acid washes, mesh tops, and graphic baby tees.
Anitta said of the campaign:
“My personal ‘true’ religion is loving myself and embracing everything that makes me who I am. I’ve always loved True Religion, and I’m excited to encourage others to live their most authentic lives.”
Check out the campaign below and shop the new collection at trureligion.com.
True Religion
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